Profile Page Prof. Dr. Peter Maas

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Name Peter Maas
Title Prof. Dr.
Function
Institute/School I.VW - Institute of Insurance Economics
Address I.VW-HSG
Office 53-108
Tannenstrasse 19
9000 St. Gallen
Schweiz
Email address peter.maas@unisg.ch
Phone +41 71 224 7960
Homepage https://youtu.be/ky-kcdyoepi
Main Focuses Customer Value als strategischer Management-Fokus, Digital Transformation in Service-Industrien und -Märkten, Business Model Innovation in Märkten mit Versicherung, Die Rolle von InsurTechs in Märkten mit Versicherung, Altersvorsorge: Einstellungen und Verhalten von Kunden, Megatrends 2050: Auswirkungen auf Alltagswelten und Zukunftsmärkte, Kundenzugangswege der Zukunft: Abschied vom Vertrieb, Lernen von den Besten: Branchenübergreifender Vergleich im Customer Value Management, Marketing von Finanzdienstleistungen, Nachhaltigkeit und Versicherung
Further fields of research Sharing intangibles, Behavioral data in insurance contexts, Megatrends 2050: Auswirkungen auf Alltagswelten und Zukunftsmärkte, Kundenzugangswege der Zukunft: Abschied vom Vertrieb, Lernen von den Besten: Branchenübergreifender Vergleich im Customer Value Management, Führung durch den Kunden
Education
Professional Career
Teaching Activities
Projects
Affiliations
Awards
Talks
Editorial Boards
Research Cooperation

Latest Additions (all)

  1. Item Schumacher, Christopher & Maas, Peter: A Blessing In Disguise: Implementing Exploration In An Exploitation-driven Financial Services Provider To Become Ambidextrous. 2020. - ISMS Marketing Science Conference. - Durham, USA.
  2. Item Schumacher, Christopher & Maas, Peter: A Blessing in Disguise: Implementing Exploration in an Exploitation-Driven Multinational Financial Services Provider to Become Ambidextrous. 2020. - 16th International Research Conference in Service Management. - LaLonde, France.
  3. Item Schumacher, Christopher & Maas, Peter: A Blessing in Disguise: How to Implement Exploration in an Exploitation-Driven Multinational Financial Services Provider. 2020. - Academy of Marketing Science Annual Conference. - Coral Gables, USA.
  4. Item Schumacher, Christopher & Maas, Peter: A Blessing in Disguise: Implementing Exploration in an Exploitation-Driven Financial Services Provider to Become Ambidextrous. 2020. - SMS Annual Conference. - London, UK.
  5. Item Schumacher, Christopher & Maas, Peter: A Blessing in Disguise: Implementing Exploration in an Exploitation-Driven Multinational Financial Services Provider to Become Ambidextrous. 2020. - EURAM 2020 Conference. - Dublin, Ireland.
  6. Item Schumacher, Christopher & Maas, Peter: A Blessing in Disguise: Implementing Exploration in an Exploitation-Driven Multinational Financial Services Provider to Become Ambidextrous. 2020. - EGOS Colloquium. - Hamburg, Germany.
  7. Project Scherer, Dr. Roland; Zumbusch, Dr. Kristina & Maas, Prof. Dr. Peter (2019) Analyse der Auswirkungen der Digitalisierung der deutschen Exportwirtschaft auf die Exportkreditgarantien des Bundes und der Handlungsoptionen zur Fortentwicklung des Instrumentariums [applied research project] .
  8. Project Maas, Prof. Dr. Peter & Fischer, M.Sc. Lukas (2018) Beyond insurance: Creating New Customer Experiences in Ecosystems [applied research project] .
  9. Project Maas, Prof. Dr. Peter & Schumacher, M.Sc. Christopher (2018) Ambidexterity in Financial Services Organizations: How companies balance eploitation and exploration [applied research project] .
  10. Item Bieler, Martin & Maas, Peter: Giving Marketing a Boost – Conceptualizing Consumer-Centric Behavioral Interventions. 2020. - 2020 AMA Winter Academic Conference. - San Diego CA.
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