University of St.Gallen
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Johannes Hattula

title Dr. oec.
name Johannes Hattula
institute Institute of Marketing (IFM)
publications papers (15)
projects project entries (3)
fields of research Managerial and Consumer Decision Making / Information Processing
Preference Formation and Prediction
Social Identity and Influence / Product Adoption and Abandonment
awards 06/2013: EMAC McKinsey Dissertation Award 2013, "Honorable Mention" for Dissertation "Understanding Managers' Predictions of Consumer Preferences - A Self-Referential Bias of Cognitive Empathy" 07/2012: Max Planck Institute for Human Development, Grant for participation in the Summer Institut on Bounded Rationality 04/2012-03/2013: The Basic Research Fund, University of St. Gallen, Grant for research on "Bridging the Separate Worlds of Marketing Science and Practice"
04/2011-03/2012: Swiss National Science Foundation, Grant for Visiting Scholarship, University of British Columbia, Vancouver, Canada

10/2010-03/2011: The Basic Research Fund, University of St. Gallen, Grant for research on "Social Influence on the Adoption and Abandonment of Cultural Tastes"

07/2009-08/2009: Swiss National Science Foundation, Grant for ICPSR courses in quantitative research methods, University of Michigan, Ann Arbor

05/2008: "Stiftung Marketing" at the University of Mannheim, Award for excellent research results in graduate thesis "Methodological Problems of Customer Satisfaction Surveys - Classification and Empirical Investigation with Item Response Theory"
affiliations Academy of Marketing Science (AMS)
American Marketing Association (AMA)Association for Consumer Research (ACR)INFORMS Society for Marketing Science (ISMS) Society for Judgment and Decision Making (SJDM)
additional inform... Session chair, Scientometrics, INFORMS Marketing Science Conference, Cologne, Germany, June 17-19, 2010.