University of St.Gallen
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Marcus Schögel

title Prof. Dr.
name Marcus Schögel
institute Institute of Marketing (IFM)
publications papers (145)
projects project entries (29)
main focuses Strategisches Marketing, Distributionsmanagement (Multichannel Marketing, innovative Vertriebsformen wie z.B. E-Commerce), Kooperationen im Marketing sowie Management von Marketing-Innovationen.
fields of research Innovation Driven Marketing
Channel Management
further fields of... Online Marketing