University of St.Gallen
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AUDI Market Research Cooperation

abstract The Audi Lab for Market Research is a leading research institute by the University of St.Gallen and AUDI corporation. It focuses on further integrating customer needs into the development and marketing of automobiles.

Key research issues:
1) The Effect of Design and Aesthetics on Sales.
2) Perceptual Differences in the Evaluation of Car "Faces"
3) Usability and Efficiency of Car Configurators
   
keywords Car Design, Online Car Configuartors
   
partner Audi Corporation, Columbia University, Universität Mainz
type applied research project
status completed
start of project 2006
end of project 2009
additional informations
topics Car Configuartors, Car Design
methods Multivariate Analyses
contact Sven Henkel