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AUDI International Trend Research Project

abstract The research cooparation aims to investigate cultural differences within the perception of car designs. Based on research on cultural differences between anglo-american market and the german speaking area the present research projects focusses on differences between China, Germany and USA.
   
keywords Design, Perception, Intercultural
   
partner Audi AG
type applied research project
status ongoing
start of project 2010
end of project 2014
additional informations
topics Perception of Car Design
methods Survey, Choice Experiments
contact Sven Henkel