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CREDIT SUISSE: Activating the Credit Suisse Strategy

abstract We elaborate on a concept of how to emotionalize corporate strategies and generate the necessary momentum for their implementation by using and emphasizing the the emotional power of the Credit Suisse Brand.
   
keywords Corporate Strategy, Corporate Brand Management, Strategy Implementation, Emotion
   
partner
type applied research project
status ongoing
start of project 2009
end of project 2011
additional informations
topics Corporate Strategy, Corporate Brand Management, Strategy Implementation, Emotion
methods Qualitative Interviews, Desk Research, Case Study
contact Sven Henkel