University of St.Gallen
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Customer-integrated innovation management

abstract We aim to show how entrepreneurs in SMEs can exploit innovations successfully. The customer and his needs are important in this respect. We intend to explain which methods entrepreneurs can use in order to sense customer needs and to introduce them to marketable offerings
   
keywords innovation management, SMEs, small businesses
   
partner
type applied research project
status ongoing
start of project 2005
end of project 2019
additional informations
topics innovation management, SMEs, small businesses
methods Interviews, surveys, scale development
profile area SoM - Business Innovation
contact Alexander Fust