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Marks & Spencer - The business case for Plan A

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abstract Switching on his computer at 8:15 am on Thursday, 10th of July 2008, Richard Gillies, Director at Marks & Spencer for Plan A – the group’s ambitious sustainability strategy, finds an email by the CEO titled “Create the business case for Plan A” in his inbox. One
day before, investors challenged the Plan A activities at the Annual Meeting in London especially because of the grim economic outlook for the next year. Richard is further asked to prepare a short input for discussion on the economic benefits of Plan A held at the CEO’s office in the afternoon.
   
type case study (English)
   
keywords business case, sustainability, environmental management, strategy, business in society
   
date of appearance 2009
publisher o.V.
review blind review
   
citation Spitzeck, H. (2009). Marks & Spencer - The business case for Plan A: o.V..