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Value-attenuation in service-dominant logic : Insights from retail out-of-stocks

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abstract
   
type presentation (English)
   
keywords On-shelf availability; Service-Dominant logic; value attenuation
   
project Demand-based on-shelf availability
date of presentation 3-5-2012
event Colloquium on European Retail Research (CERR 2012) (Paris, France)
citation Ehrenthal, J. C., Gruen, T. W., & Hofstetter, J. S. (2012). Value-attenuation in service-dominant logic: Insights from retail out-of-stocks. Presented at Colloquium on European Retail Research (CERR 2012), Paris, France.
   
profile area SoM - Business Innovation