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Service Dominant Logic : Its Past, Present, and Future Impact on Marketing Thought

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abstract Since its formal introduction into the marketing discipline in 2004 by Vargo and Lusch, Service Dominant Logic has received extraordinary attention in marketing and other disciplines. In order to advance the development of Service Dominant Logic and to facilitate its application, this paper reviews the literature published on Service Dominant Logic as identified in Google Scholar 2004-2011 in a sample of 1294 publications. Following Brinberg and McGrath (1985), three main study characteristics are reviewed for each publication: the content domain, the methodological domain, and the substantive domain. Mapping the scientific landscape, this article clarifies the context for dialogue and debate on Service Dominant Logic and guides future applications and advances of Service Dominant Logic.
   
type conference paper (English)
   
keywords Service-Dominant logic
   
name of conference 2013 AMA Winter Marketing Educators' Conference (Las Vegas, NV, USA)
date of conference 15-2-2013
title of proceedings Challenging the Bonds of Marketing Thought
page(s) 30
volume / edition Paper 048
publisher American Marketing Association (Chicago)
review double-blind review
   
profile area SoM - Business Innovation
citation Ehrenthal, J. C. (2013). Service Dominant Logic: Its Past, Present, and Future Impact on Marketing Thought. In Challenging the Bonds of Marketing Thought, Paper 048, pp.30. Chicago: American Marketing Association.