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Co-creation of value and spatio-temporal resource integration : A missing link in service-dominant logic?

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abstract Recent research that has applied service-dominant (S-D) logic to supply chain management (SCM) neglects SCM's prime objective to “deliver as promised” which is a core concept in the literature on logistics service quality and on-shelf availability. Addressing this, the paper proposes that mismatches in spatio-temporal availability may (1) render service-exchange and the co-creation of value impossible, (2) epitomize an enterprises' value propositions, and (3) attenuate value. The paper extends S-D logic to incorporate value-creation through spatio-temporal resource integration as a foundational premise. It implies that companies should focus on when and where they can assist their customers' own value-creation
   
type conference paper (English)
   
keywords Service-Dominant logic, logistics service quality, on-shelf availability, derivative propositions
   
project Demand-based on-shelf availability
name of conference 2011 AMA Winter Marketing Educators' Conference (Austin, Texas)
date of conference 18-2-2011
title of proceedings AMA Winter Educators' Conference 2011: Marketing Theory and Applications
volume / edition Vol. 22
publisher American Marketing Association (Chicago)
ISBN 978-1-61839-064-6
review double-blind review
   
citation Ehrenthal, J. C., Gruen, T. W., & Hofstetter, J. S. (2011). Co-creation of value and spatio-temporal resource integration: A missing link in service-dominant logic?. In AMA Winter Educators' Conference 2011: Marketing Theory and Applications, Vol. 22. Chicago: American Marketing Association. - ISBN 978-1-61839-064-6.