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journal paper
Reinecke, S., & Hattula, J. (2009). Kundenbindung - nicht die Zufriedenheit, der Kundenbindungsmix entscheidet!. das marketingjournal - Marke41(5/6), 22-27.
   
thesis
Hattula, J. (2012). Understanding Managers' Prediction of Consumer Preferences: A Self-Referential Bias of Cognitive Empathy: D-Druck St. Gallen.
   
book chapter
Barraclough, R., Hattula, J., & Schmidt, M. (2010). Fewer - Bigger - Better: Mehrwertkommunikation mittels Dachmarkenstrategie bei Emmi. In Best Practice in Marketing: Erfolgsbeispiele zu den vier Kernaufgaben im Marketing (pp. 116-128). St. Gallen: Institut für Marketing an der Universität St. Gallen. - ISBN 978-3-7155-9469-9.
   
conference paper
Schmidt, M., Hattula, J., Schmitz, C., & Reinecke, S. (2013). How Does Marketing Department's Influence Affect the Dissemination of Market Intelligence Across the Firm?: Evidence for an Inverted U-Shaped Relationship. In Lost in Translation: Marketing in an Interconnected World, pp.1. Brüssel: EMAC European Marketing Academy.
   
Schmidt, M., Hattula, J., Schmitz, C., & Reinecke, S. (2013). Marketing Department’s Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship. In Looking forward, looking back: Drawing on the past to shape the future of Marketing. Rusten, LA: Academy of Marketing Science (Business Louisiana Tech).
   
Hattula, J., Herzog, W., Dahl, D. W., & Reinecke, S. (2012). When Empathic Managers Become Consumers: A Self-referential Bias. In Appreciating Diversity, pp.1. Duluth USA: ARC Association for Consumer Research.
   
Hattula, S., Wetzel, H., Hammerschmidt, M., Hattula, J., Ebertin, C., & Bauer, H. H. (2012). A Dynamic Model of Fan Behavior: When Team Expenditures and Brand Equity Signal Future Performance in Professional Sports Market. In , pp.7.
   
Hattula, J., Herzog, W., Dahl, D. W., & Reinecke, S. (2012). When Empathic Managers Misunderstand Their Customers: Evidence for a Self-Referential Bias. In 2012 INFORMS Marketing Science Conference, pp.1. Hanover USA: INFORMS.
   
Hattula, S., Hammerschmidt, M., Hattula, J., & Bauer, H. H. (2011). Exploring the Dynamic Relationship between Brand Equity and Sport-Related Success in Sports Clubs. In Delivering Value in Turbulent Times, AMA Educators Proceedings Volume 22, pp.5-6. New York: Curran Associates. - ISBN 978-1-61839-652-5.
   
Hattula, J., Hattula, S., & Reinecke, S. (2011). Too Much or Not Enough: How the Degree of Interpersonal Similarity Forces Compliance with Requests. In INFORMS 2011, pp.1. Hanover USA: INFORMS.
   
Hattula, J., & Reinecke, S. (2011). It is relevant, isn't it?: On the influence of prior experience on a joint relevance evaluation between marketing scholars and practitioners. In : AMS Academy of Marketing Science.
   
Hattula, J., Reinecke, S., & Eberharter, J. (2011). The Separate Worlds of Marketing Science and Practice: Differences in Evaluating Research. In AMA Winter Educators' Conference 2011: Marketing Theory and Applications, 1. Auflage, pp.19. Chicago: American Marketing Association. - ISBN 978-1-61839-064-6.
   
Hattula, J. (2010). When Good Becomes Bad: The impact of customer focus on employee's rule breaking behavior. In , pp.1. Graz: Institut für Marketing.
   
Hattula, J., & Reinecke, S. (2010). Do We Really Understand What the Practice Needs?: How Marketing Scholars and Practitioners Differ in Evaluating Research. In . Hannover: INFORMS Conference Organizing Committee.
   
Hattula, J. (2009). Caught between the Devil and the Deep Blue Sea: Identifying with the Organization, the Customer, or Both. In , pp.2: Marketing Forschungstagung.
   
 
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*citation format: APA 5