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Branding Knowledge: Brand Building beyond Product and Service Brands

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abstract
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 1-7-2001
journal The Journal of Brand Management - An International Journal
publisher Palgrave
ISSN 1350-231X
volume of journal 8
number of issue 6
page(s) 445-457
review double-blind review
   
citation Eppler, M. J., & Will, M. (2001). Branding Knowledge: Brand Building beyond Product and Service Brands. The Journal of Brand Management - An International Journal, 8(6), 445-457.