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Research Insights:Emerging Next, Best Practices in Strategic Key Account Management

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abstract (1) Systematic, recurring value co-creation with strategic customers
(2) The strategic key account manager as customer general manager
(3) Strategic key account management as the firm’s embedded engine for growth and customer centricity
   
type presentation (English)
   
keywords Strategic Key Account Management, Customer Management, Value Creation
   
date of presentation 27-1-2012
event Strategic Key Account Management Forum (Berlin)
citation Thoma, A. (2012). Research Insights:Emerging Next, Best Practices in Strategic Key Account Management. Presented at Strategic Key Account Management Forum, Berlin.