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Co-Creating Value with Global Accounts

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abstract - Two Perspectives on Global Account Management
- The Business Logic of Strategic Global Account Management
- Real Life Case Studies of Value Co-Creation
- Key Managerial Insights
   
type presentation (English)
   
keywords Global Account Management, Value Co-Creation, Collaboration
   
date of presentation 22-2-2012
event The St.Gallen MBA (St.Gallen)
citation Thoma, A. (2012). Co-Creating Value with Global Accounts. Presented at The St.Gallen MBA, St.Gallen.