University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Customer-Centric Leadership : The Rise of the Customer General Manager

Christoph Senn, Axel Thoma & George S. Yip

fulltext etc. no fulltext attached
abstract
   
type conference paper (English)
   
keywords Customer General Manager, Value Creation, Risk Management, Strategic Customers
   
name of conference ESMT/ISBM: Bringing Technology to Market (Berlin)
date of conference 27-4-2012
page(s) -
publisher -
review external review
   
citation Senn, C., Thoma, A., & Yip, G. S. (2012). Customer-Centric Leadership: The Rise of the Customer General Manager. In , pp.-: -.