University of St.Gallen
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Peter Aschmoneit

title authors / eds. year type  
 
Employing Mobile Communities for Marketing Consumer Goods Mark Heitmann, P... 2004 book chapter
   
Using Means-end Chains to Build Mobile Brand Communities Mark Heitmann, P... 2004 conference paper
   
Consumer Cognition towards Communities Mark Heitmann, P... 2003 conference paper
   
Introduction of the Means-end Chains Framework for Pr... Mark Heitmann, P... 2002 conference paper
   
Product-Related Mobile Communities Mark Heitmann, P... 2002 conference paper
   
Customer Centred Community Application Design Mark Heitmann, P... 2002 journal paper
   
Wireless Application Service Providing Mark Heitmann, P... 2001 presentation
   
Mobile Business – Another Bubble to Bust? Mark Heitmann, P... 2001 presentation
   
 
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