University of St.Gallen
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Peter Aschmoneit

title authors / eds. year type  
 
Employing Mobile Communities for Marketing Consumer Goods Mark Heitmann, P... 2004 book chapter
   
Using Means-end Chains to Build Mobile Brand Communities Mark Heitmann, P... 2004 conference paper
   
Consumer Cognition towards Communities Mark Heitmann, P... 2003 conference paper
   
Introduction of the Means-end Chains Framework for Pr... Mark Heitmann, P... 2002 conference paper
   
Product-Related Mobile Communities Mark Heitmann, P... 2002 conference paper
   
Customer Centred Community Application Design Peter Aschmoneit... 2002 journal paper
   
Wireless Application Service Providing Mark Heitmann, P... 2001 presentation
   
Mobile Business – Another Bubble to Bust? Mark Heitmann, P... 2001 presentation
   
 
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