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publications

title authors / eds. year type  
 
Strategic Orientation and Product Innovation: Explori... Jelena Spanjol, ... 2012 journal paper
   
Who will buy electric cars? An empirical study in Germany Theo Lieven, Sil... 2011 journal paper
   
Fortsetzung der Studie "Evaluation der Relevanz von S... Torsten Tomczak,... 2010 working report
   
The impact of manufacturer's radical innovation perfo... Sven Molner, Sil... 2010 conference paper
   
Radical innovation and performance Sven Molner, Sil... 2010 conference paper
   
Innovation als Königsweg in der Krise Oliver Gassmann,... 2009 article
   
Business Strategies of Treacy and Wiersema: The Impac... Silke Mühlmeier,... 2009 conference paper
   
The impact of sales encounter on brand loyalty Tim Brexendorf, ... 2009 journal paper
   
Van Westendorp-Methode: Ermittlung der Zahlungsbereit... Sven Reinecke, S... 2009 journal paper
   
Relevanz und Wirkung von Sponsoring - Ergebnisse eine... Torsten Tomczak,... 2008 journal paper
   
Kommunikationsmanagement Urs Fueglistalle... 2008 book
   
Sales Driven Company: Internal Prerequisities, Compet... Dirk Zupancic, S... 2008 conference paper
   
Sponsoring - Performance durch Professionalität Torsten Tomczak,... 2008 journal paper
   
Relevanz und Wirkung von Sponsoring Torsten Tomczak,... 2008 journal paper
   
Sales Driven Company: Internal Prerequisites, Compete... Dirk Zupancic, S... 2008 conference paper
   
Brand-oriented Leadership Wolfgang Jenewei... 2008 conference paper
   
Aktuelle Herausforderungen für das Preiscontrolling Sven Reinecke, P... 2008 journal paper
   
Markenführung - das Verkaufsgespräch prägt die Marken... Tim Brexendorf, ... 2008 journal paper
   
 
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