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title authors / eds. year type  
 
The Impact of Luxury Brands on their Employees Benjamin Berghau... 2014 book chapter
   
No simple answers Benjamin Berghau... 2014 book chapter
   
The Management of Luxury Benjamin Berghau... 2014 book
   
Return on Marketing 2014 Sven Reinecke (Eds.) 2014 book
   
Sponsoring-Controlling: Empirische Ergebnisse offenba... Robert Hohenauer... 2013 article
   
Nutzung der Swissness - die Marke Schweiz als Co-Brand Sven Reinecke 2013 journal paper
   
Swissness Worldwide 2013 Stephan Feige, P... 2013 book
   
Social Media Performance Management: A Process Orient... Erik Klautzsch, ... 2013 conference paper
   
Higher, Faster, Further: The Effect of Regulatory Foc... Benjamin Berghau... 2013 conference paper
   
Strategisches Denken - Marketingaktivitäten auf der H... Sven Reinecke 2013 journal paper
   
How Does Marketing Department's Influence Affect the ... Martin Schmidt, ... 2013 conference paper
   
"Alle anderen haben das auch!" Sven Reinecke 2013 book chapter
   
The Influence of Managers’ Identity & the Role of Mar... Jasmin Eberharte... 2013 conference paper
   
Marketing Department’s Influence and Information Diss... Martin Schmidt, ... 2013 conference paper
   
When Empathic Managers Become Consumers: A Self-refer... Johannes Hattula... 2012 conference paper
   
Mehr Effektivität und Effizienz durch Sponsoringcontr... Sven Reinecke, R... 2012 journal paper
   
Customer Value Christian Belz, ... 2012 book
   
On the Influence of Managers‘ Individual Interests in... Jasmin Eberharte... 2012 conference paper
   
 
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