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publications

title authors / eds. year type  
 
Too much of a good thing? How Big Data changes manage... Christoph Wortma... 2015 presentation
   
Managerial Empathy Facilitates Egocentric Predictions... Johannes Hattula... 2015 journal paper
   
Marketing- und Verkaufscontrolling in Industriegüteru... Sven Reinecke 2015 book chapter
   
Is more always better? Johannes Hattula... 2015 journal paper
   
The 7 sins of brand management - and how to avoid them Sven Reinecke (Eds.) 2015 journal paper
   
Preispremium Swissness Worldwide und "Country of Orig... Peter Mathias Fi... 2015 journal paper
   
Jörg Freiling, Richard Köhler: Marketingorganisation... Sven Reinecke 2015 book review
   
Intelligenter als die Konkurrenz Sven Reinecke, D... 2014 journal paper
   
Marketingplanung Torsten Tomczak,... 2014 book
   
Der Wandel der Luxusbranche Benjamin Berghau... 2014 journal paper
   
The Management of Luxury Benjamin Berghau... 2014 book
   
Marke Deutschland Stephan Feige, P... 2014 book
   
Swissness für KMU [e-Book] Sven Reinecke, P... 2014 digital resource
   
The Impact of Luxury Brands on their Employees Benjamin Berghau... 2014 book chapter
   
There are no simple answers Benjamin Berghau... 2014 book chapter
   
Return on Marketing 2014 Sven Reinecke (Eds.) 2014 book
   
Marketinginstrument mit Potenzial Sven Reinecke 2013 journal paper
   
Sponsoring-Controlling: Empirische Ergebnisse offenba... Robert Hohenauer... 2013 article
   
 
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