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publications

title authors / eds. year type  
 
Is more always better? Johannes Hattula... 2015 journal paper
   
The 7 sins of brand management - and how to avoid them Sven Reinecke (Eds.) 2015 journal paper
   
Preispremium Swissness Worldwide und "Country of Orig... Peter Mathias Fi... 2015 journal paper
   
Buchrezension - Die Unternehmung Sven Reinecke 2015 book review
   
Marketingplanung Torsten Tomczak,... 2014 book
   
Der Wandel der Luxusbranche Benjamin Berghau... 2014 journal paper
   
The Management of Luxury Benjamin Berghau... 2014 book
   
Marke Deutschland Stephan Feige, P... 2014 book
   
Swissness für KMU [e-Book] Sven Reinecke, P... 2014 digital resource
   
The Impact of Luxury Brands on their Employees Benjamin Berghau... 2014 book chapter
   
There are no simple answers Benjamin Berghau... 2014 book chapter
   
Return on Marketing 2014 Sven Reinecke (Eds.) 2014 book
   
Marketinginstrument mit Potenzial Sven Reinecke 2013 journal paper
   
Sponsoring-Controlling: Empirische Ergebnisse offenba... Robert Hohenauer... 2013 article
   
Nutzung der Swissness - die Marke Schweiz als Co-Brand Sven Reinecke 2013 journal paper
   
Swissness Worldwide 2013 Stephan Feige, P... 2013 book
   
Social Media Performance Management: A Process Orient... Erik Klautzsch, ... 2013 conference paper
   
Higher, Faster, Further: The Effect of Regulatory Foc... Benjamin Berghau... 2013 conference paper
   
 
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