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Heuristic and Systematic Information Processing when Valuating multiple Gains and Losses

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abstract
   
type conference paper (English)
   
keywords
   
name of conference Proceedings of the Annual Conference of the Association of Consumer Research
date of conference 1-10-2006
page(s) CDrom
review not reviewed
   
citation Herrmann, A., & Schaffner, D. (2006). Heuristic and Systematic Information Processing when Valuating multiple Gains and Losses. In , pp.CDrom.