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title authors / eds. year type  
 
Creating Customer Value Online and its Impact on Serv... Jochen Binder, D... 2013 conference paper
   
Channel Extension Strategies: The Crucial Roles of In... Jochen Binder, D... 2012 conference paper
   
Channel Extension Strategies: The Crucial Roles of In... Jochen Binder, D... 2012 journal paper
   
Creating Competitive Advantage from Channel Extension... Jochen Binder, D... 2012 conference paper
   
The Crucial Role of Generative Learning for Customer ... Dennis Herhausen... 2011 conference paper
   
Price Differentiation across Multiple Channels Marcus Schögel, ... 2010 working paper
   
Multichannel im CRM Marcus Schögel, ... 2010 book chapter
   
 
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