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Neue Grenzen für Innovation

fulltext etc. no fulltext attached

   
type book chapter (Deutsch)
   
keywords
   
book title Innovation Driven Marketing
editor Christian Belz, Marcus Schögel, Torsten Tomczak
date of appearance 2007
publisher Gabler (Wiesbaden)
ISBN 978-3-8349-0282-5
page(s) 49 - 61
citation Ebersbach, L., Reinecke, S., & Gassmann, O. (2007). Neue Grenzen für Innovation. In Belz, C., Schögel, M., & Tomczak, T. (Eds.), Innovation Driven Marketing (pp. 49 - 61). Wiesbaden: Gabler. - ISBN 978-3-8349-0282-5.