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title authors / eds. year type  
 
The Impact of a Homogenous Versus a Prototypical Web ... Oliver Emrich, P... 2015 journal paper
   
Individualized Lifestyle Marketing: A field experiment Tim Böttger, Oli... 2015 working paper
   
Der Schweizer Online-Handel. Internetnutzung Schweiz 2015 Thomas Rudolph, ... 2015 book
   
Shopping Benefits of Multichannel Assortment Integrat... Oliver Emrich, M... 2015 journal paper
   
Wie Kunden einkaufen Thomas Rudolph, ... 2014 article
   
Inspirational Personalization: Abstract and Concrete ... Tim Böttger, Oli... 2014 conference paper
   
Should Retailers Integrate Assortments Across Channel... Oliver Emrich, M... 2014 conference paper
   
Hedonic shopping motivations in collectivistic and in... Heiner Evanschit... 2014 journal paper
   
Cross-Channel Management 2014 Thomas Rudolph, ... 2014 book
   
Touchpoint usage in a shoppers’ path-to-purchase Thomas Rudolph, ... 2014 conference paper
   
A macro-perspective on co-creation processes on the I... Oliver Emrich, T... 2014 journal paper
   
What are Facebook fans really worth? Leslie John, Oli... 2013 conference paper
   
Der Schweizer Online-Handel Thomas Rudolph, ... 2013 book
   
Analyzing Preferences of Multichannel Shoppers Based ... Oliver Emrich 2012 conference paper
   
Online boomt Thomas Rudolph, ... 2012 journal paper
   
Teenager – eine überaus potente Kundschaft Thomas Rudolph, ... 2011 article
   
The Impact of Multichannel Integration on Choice Oliver Emrich, M... 2011 conference paper
   
Wachsen mit E-Commerce Oliver Emrich, T... 2011 journal paper
   
 
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