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Extending the scope of services in the insurance industry

Stephan Von Watzdorf, Thorsten Staake & Heiko Gebauer

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abstract
   
type conference paper (English)
   
keywords
   
name of conference AMA SERVSIG International Service Research Conference (Porto)
date of conference 17-6-2010
page(s) 13
publisher American Marketing Association (Chicago)
review internal review
   
citation von Watzdorf, S., Staake, T., & Gebauer, H. (2010). Extending the scope of services in the insurance industry. In , pp.13. Chicago: American Marketing Association.