University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Service business in manufacturing companies - Identifying misconceptions and directing further research

fulltext etc. no fulltext attached
abstract Despite increasing interest in service business in manufacturing companies, the arguments for the transition from selling products to providing services still lacks theoretical robustness. By using eight focus groups with 45 participating companies, the following five misconceptions related to the economic and strategic arguments could be identified: the share of service revenue is an indicator for moving toward services, services are more profitable than products, service business is less volatile than product business, services are used for differentiating the total offering and service strategy creates sustainable competitive advantages. The reflection on these misconceptions guides further research and enriches the conceptualization of services in a manufacturing context.
   
type journal paper
   
keywords Service business development, manufacturing companies, economic arguments, strategic arguments
   
language English
kind of paper journal article
date of appearance 6-9-2010
journal The Journal of Applied Management and Entrepreneurship
publisher Nova Southeastern University (Fort Lauderdale US)
ISSN 1077-1158
volume of journal 15
number of issue 3
page(s) 50-61
review blind review
   
citation Gebauer, H. (2010). Service business in manufacturing companies - Identifying misconceptions and directing further research. The Journal of Applied Management and Entrepreneurship, 15(3), 50-61.