University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Exploitation or exploration in service business development? : Insights from a dynamic capabilities perspective

Thomas Fischer, Heiko Gebauer, Mike Gregory, Guangjie Ren & Elgar Fleisch

abstract The paper explores how dynamic capabilities of sensing, seizing, and reconfiguring shape the development of service business in different capital goods industries. Two different approaches to service business development are found. The first can be described as exploitation of service opportunities through temporal expansion of the service business along the primary customer activity chain. The second focuses on the exploration of service opportunities through spatial expansion and reconfiguration along the adjacent customer activity chain. In other words, it is about searching and discovering new service business opportunities by enhancing companies’ autonomy to innovate new services.
   
type journal paper
   
keywords Service levels, Corporate strategy, Business development
   
language English
kind of paper journal article
date of appearance 2-11-2010
journal Journal of Service Management
publisher Emerald (Bingley UK)
ISSN 1757-5818
ISSN (online) 1757-5826
DOI 10.1108/09564231011079066
volume of journal 21
number of issue 5
page(s) 591-624
review double-blind review
   
citation Fischer, T., Gebauer, H., Gregory, M., Ren, G., & Fleisch, E. (2010). Exploitation or exploration in service business development?: Insights from a dynamic capabilities perspective. Journal of Service Management, 21(5), 591-624, DOI:10.1108/09564231011079066.