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Do Corporate Initiatives Require Coordination?

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abstract Strategic initiatives are frequently touted as a mechanism to overcome
structural inertial and create flexibility in multi-business firms. Yet,
empirical research suggests that these initiatives frequently fail to reach
their goals. In this paper we identify limits to the autonomy of strategic
initiatives and argue that the coordination of corporate initiatives
through corporate initiative programs (outside of the operating structure)
is able to provide benefits beyond the reach of alternative approaches.
We further argue that coordination of initiatives along several succinct
dimensions improve their impact in creating cross-business synergies. Our
arguments contribute to literatures on horizontal coordination, strategic
initiatives, heterogeneous goals and multi-business firms more generally.
   
type conference paper (English)
   
keywords Corporate Initiatives, Programs, Strategic Initiatives, Coordination
   
project Performance Implications of Managing Corporate Programs - A Control Perspective
name of conference SMS 31th Annual International Conference 2011 (Miami)
date of conference 6-11-2011
title of proceedings Strategies for a Multi-Polar World
page(s) 7
publisher SMS Strategic Management Society (Chicago)
review blind review
   
citation Boppel, M., Keil, T., & Lechner, C. (2011). Do Corporate Initiatives Require Coordination?. In Strategies for a Multi-Polar World, pp.7. Chicago: SMS Strategic Management Society.