University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

From Customer Attitude to Company Profit: Linking Customer Value, Customer Retention, and Sales Growth

fulltext etc. no fulltext attached
abstract
   
type working paper (English)
   
keywords
   
date of appearance 2011
series title Journal of Business Research
publisher Elsevier
ISSN 0148-2963
review double-blind review
   
citation Bodderas, M., & Maas, P. (2011). From Customer Attitude to Company Profit: Linking Customer Value, Customer Retention, and Sales Growth. Journal of Business Research: Elsevier.