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publications

titolo autori / ed. year tipo  
 
Customer Value Anticipation, Loyalty and Word-of-Mout... Matthias Rüfenac... 2014 papier de conférence
   
Drivers of Saving Decisions from a Consumers‘ behavio... Matthias Rüfenac... 2014 papier de conférence
   
Customer Value Anticipation, Loyalty and Word-of-Mout... Matthias Rüfenac... 2014 papier de conférence
   
The Influence of Search Channels and Variety Seeking ... Matthias Rüfenac... 2014 papier de conférence
   
Social media and their influence on the selection of ... Philipp Hendrik ... 2014 papier de conférence
   
What is being exchanged? Peter Maas, Pekk... 2014 Journal paper
   
Customer Value from a customer perspective Peter Maas, Albe... 2014 capitolo libro
   
Bringing together social media and sustainability: su... Philipp Hendrik ... 2014 papier de conférence
   
Customer Value durch Management der Kundenzugangswege... Peter Maas, Matt... 2013 articolo
   
Intermediäre schaffen im Versicherungsmarkt Customer ... Peter Maas, Matt... 2013 articolo
   
Fitting International Segmentation for Emerging Markets Tobias Schlager,... 2013 Journal paper
   
Development and Validation of the Perceived Investmen... Pekka Puustinen,... 2013 Journal paper
   
2050: Megatrends, Alltagswelten, Zukunftsmärkte Peter Maas, Joel... 2013 libro
   
I.VW-Vertriebsmonitor Die Assekuranz zwischen getrübt... Matthias Annen, ... 2012 articolo
   
Management der Marktleistung und der Kundenbeziehung Peter Maas, Phil... 2012 capitolo libro
   
Customer Value Christian Belz, ... 2012 libro
   
Do Emerging Markets Consumers Interact Equally, Simil... Tobias Schlager,... 2012 papier de conférence
   
Reframing Customer Value from a Dominant Logics Persp... Tobias Schlager,... 2012 Journal paper
   
 
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