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title authors / eds. year type  
 
Bringing together social media and sustainability: su... Philipp Hendrik ... 2014 conference paper
   
Customer Value durch Management der Kundenzugangswege... Peter Maas, Matt... 2013 article
   
Intermediäre schaffen im Versicherungsmarkt Customer ... Peter Maas, Matt... 2013 article
   
Fitting International Segmentation for Emerging Markets Tobias Schlager,... 2013 journal paper
   
Development and Validation of the Perceived Investmen... Pekka Puustinen,... 2013 journal paper
   
I.VW-Vertriebsmonitor Die Assekuranz zwischen getrübt... Matthias Annen, ... 2012 article
   
Management der Marktleistung und der Kundenbeziehung Peter Maas, Phil... 2012 book chapter
   
Customer Value Christian Belz, ... 2012 book
   
Do Emerging Markets Consumers Interact Equally, Simil... Tobias Schlager,... 2012 conference paper
   
Reframing Customer Value from a Dominant Logics Persp... Tobias Schlager,... 2012 journal paper
   
Saying Goodbye to the Channel Peter Maas, Mare... 2011 article
   
Drivers of Long-Term Saving from a Consumer Perspective Peter Maas, Tobi... 2011 article
   
The influence of the Employer Brand on Employee Attit... Tobias Schlager,... 2011 journal paper
   
From Customer Attitude to Company Profit: Linking Cus... Mareike Bodderas... 2011 working paper
   
Management von Nachhaltigkeit in der Assekuranz Peter Maas, Mare... 2010 article
   
Nachhaltigkeit und Versicherung Peter Maas, Mare... 2010 article
   
I·VW-Vertriebsmonitor Peter Maas, Mare... 2010 article
   
2050: Megatrends, Alltagswelten, Zukunftsmärkte Peter Maas, Joel... 2010 working report
   
 
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