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publications

title authors / eds. year type  
 
Customer Value Christian Belz, ... 2012 book
   
Do Emerging Markets Consumers Interact Equally, Simil... Tobias Schlager,... 2012 conference paper
   
Reframing Customer Value from a Dominant Logics Persp... Tobias Schlager,... 2012 journal paper
   
Saying Goodbye to the Channel Peter Maas, Mare... 2011 article
   
Drivers of Long-Term Saving from a Consumer Perspective Peter Maas, Tobi... 2011 article
   
The influence of the Employer Brand on Employee Attit... Tobias Schlager,... 2011 journal paper
   
From Customer Attitude to Company Profit: Linking Cus... Mareike Bodderas... 2011 working paper
   
Management von Nachhaltigkeit in der Assekuranz Peter Maas, Mare... 2010 article
   
Nachhaltigkeit und Versicherung Peter Maas, Mare... 2010 article
   
I·VW-Vertriebsmonitor Peter Maas, Mare... 2010 article
   
2050: Megatrends, Alltagswelten, Zukunftsmärkte Peter Maas, Joel... 2010 working report
   
Employer Branding as a Central Construct for a Compan... Tobias Schlager,... 2010 conference paper
   
Auf Wissen setzen Joel-Luc Cacheli... 2010 article
   
Empirical validation of cross-cultural relationship q... Mareike Bodderas... 2010 conference paper
   
Customer Value bei Dienstleistungen Pascal Bühler, J... 2010 book chapter
   
Integrating marketing and human resources Mareike Bodderas... 2010 conference paper
   
How Insurance Broker Create Value Peter Maas 2010 journal paper
   
Was sind wir unseren Kunden wert? Peter Maas, Albe... 2009 article
   
 
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