University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Evaluation of Future Mobile Services based on the Technology Acceptance Model

fulltext etc. no fulltext attached
abstract The Technology Acceptance Model is a widely used approach for a systematic research into the user acceptance of information technology. The Technology Acceptance Model has been recently successfully applied to different services in the telecommunication industry. This paper suggests to use the TAM to approximate the user acceptance of non-existing mobile services based on the Multimedia Broadcast and Multicast Service.
   
type conference paper (English)
   
keywords Mobile services, Technology Acceptance Model
   
name of conference 16th European Conference on Information System (Galway, Ireland)
date of conference 9-6-2008
review blind review
   
citation Martignoni, R., Stanoevska-Slabeva, K., Mueller, D., & Hoegg, R. (2008). Evaluation of Future Mobile Services based on the Technology Acceptance Model. In .