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No Longer Born Wild? Implications of the Cohort Effect on the Motorcycle Industry

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abstract The aim of this paper is to examine the implications of the cohort nature
of motorcycle riders on the industry. The age structure of "bikers" in Europe shows a creeping superannuation and might lead to a pool of riders too old to incite younger riders to join and too small to sustain the
motorcycle industry. A simulation model is constructed, which generates
insights and suggests possible remedies. The cohort effect is examined
more widely with other potential risky cases identified. The use of simulation tools for the early identification and tackling of the cohort effect is also discussed.
   
type conference paper (English)
   
keywords
   
name of conference 21st European Conference on Operational Research (University of Iceland, Reykjavik)
date of conference 17-7-2006
title of proceedings Conference of the Association of European Operational Research Societies
review blind review
   
citation Ambroz, K., & Olaya, C. (2006). No Longer Born Wild? Implications of the Cohort Effect on the Motorcycle Industry. In Conference of the Association of European Operational Research Societies.