University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Inbound Marketing

fulltext etc. no fulltext attached

   
type book chapter (Deutsch)
   
keywords
   
book title Interaktives Marketing
editor Christian Belz, Marcus Schögel, Oliver Arndt, Verena Walter
date of appearance 2008
publisher Gabler (Wiesbaden)
ISBN 978-3-8349-0740-0
DOI 10.1007/978-3-8349-9859-0_16
page(s) 205-217
citation Belz, C., & Schagen, A. (2008). Inbound Marketing. In Belz, C., Schögel, M., Arndt, O., & Walter, V. (Eds.), Interaktives Marketing (pp. 205-217). Wiesbaden: Gabler, DOI:10.1007/978-3-8349-9859-0_16. - ISBN 978-3-8349-0740-0.