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Heiko Gebauer

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journal paper
von Watzdorf, S., Gebauer, H., Staake, T., & Fleisch, E. (2011). Extending the Scope of Services in the Insurance Industry. International Journal of Bank Marketing, 2011(2011), 1-27.
   
Gebauer, H., Gustafsson, A., & Witell, L. (2011). Competitive advantage through service differentiation by manufacturing companies. Journal of Business Research, 64(12), 1270-1280, DOI:10.1016/j.jbusres.2011.01.015.
   
Gebauer, H. (2011). Global approaches to the service business in manufacturing companies. Journal of Business & Industrial Marketing, 26(7), 472-483, DOI:10.1108/08858621111162271.
   
Fischer, T., Gebauer, H., Gregory, M., Ren, G., & Fleisch, E. (2010). Exploitation or exploration in service business development?: Insights from a dynamic capabilities perspective. Journal of Service Management, 21(5), 591-624, DOI:10.1108/09564231011079066.
   
Gebauer, H. (2010). Service business in manufacturing companies - Identifying misconceptions and directing further research. The Journal of Applied Management and Entrepreneurship, 15(3), 50-61.
   
Gebauer, H., Paiola, M., & Edvardsson, B. (2010). Service Business Development in small and medium capital goods manufacturing companies. Managing Service Quality, 20(2), 123-139, DOI:10.1108/09604521011027561.
   
Gebauer, H., Fischer, T., & Fleisch, E. (2010). Exploring the interrelationship among patterns of service strategy changes and organizational design elements. Journal of Service Management, 21(1), 103-129, DOI:10.1108/09564231011025137.
   
Gebauer, H., Edvardsson, B., & Bjurklo, M. (2010). The impact of service orientation in corporate culture on business performance in manufacturing companies. Journal of Service Management, 21(2), 237-259, DOI:10.1108/09564231011039303.
   
Gebauer, H., Edvardsson, B., Gustafsson, A., & Witell, L. (2010). Match or mismatch: Strategy-structure configurations in the service business of manufacturing companies. Journal of Service Research, 13(2), 198-215.
   
Fischer, T., Gebauer, H., & Fleisch, E. (2010). Organisationale Fähigkeiten für Dienstleistungsstrategien. Marketing Review St. Gallen, 2010(Heft 1), 40-47.
   
Gebauer, H. (2009). Innovation of healthcare services in pharmacies. International Journal of Behavioural and Healthcare Research, 1(4), 427-444, DOI:10.1504/IJBHR.2009.032159.
   
Wang, C., Gebauer, H., & Sun, L. (2009). 基于供应链管理的制造企业服务管理体系的建构: Build up of Service Management Strategy System of Manufacturing Company Based on Supply Chain Management. JOURNAL OF CHANGCHUN UNIVERSITY OF SCIENCE AND TECHNOLOGY, 21(1), 1-10.
   
Gebauer, H., Fischer, T., & Fleisch, E. (2009). Entering the Chinese mid-market segment: key to long-term success?. Strategy & Leadership(5), 31-39.
   
Bjurklo, M., Edvardsson, B., & Gebauer, H. (2009). The Role of Competence in Initiating the Transition from Products to Service. Managing Service Quality, 19(5), 493-510.
   
Gebauer, H., & Fischer, T. (2009). Exploring service needs in the Chinese manufacturing industry. Chinese Management Studies, 3(2), 143-154.
   
Gebauer, H., Puetz, F., Fischer, T., & Fleisch, E. (2009). Service orientation of organizational structures. Journal of Relationship Marketing, 8(2), 103-126, DOI:10.1080/15332660902876687.
   
Gebauer, H., Fischer, T., & Fleisch, E. (2009). Management Policies of Swiss Product Manufacturing Companies: Critical Factors for International Competition: (Part 2). Business Strategy Series, 10(3), 121-128.
   
Gebauer, H., Fischer, T., & Fleisch, E. (2009). Management Policies of Swiss Product Manufacturing Companies: Critical Factors for International Competition: (Part 1). Business Strategy Series, 10(3), 111-120.
   
Gebauer, H., & Puetz, F. (2009). Organisational structures for the service business in product-oriented companies. Int. J. Services Technology and Management, 11(1), 64-81.
   
Gebauer, H., Kickuth, M., & Friedli, T. (2009). Lean management practices in the pharmaceutical industry. Int. J. Services and Operations Management, 5(4), 463-485.
   
Gebauer, H. (2009). An attention-based view on service orientation in the business strategy of manufacturing companies. Journal of Managerial Psychology, 24(1), 79-98.
   
Gebauer, H. (2008). Antecedents for the transition from products to services. Journal of Applied Management and Entrepreneurship, 13(3), 4-19.
   
Gebauer, H., Puetz, F., Fischer, T., Wang, C., & Lin, J. (2008). Exploring maintenance strategies in Chinese product manufacturing companies. Management Research News, 31(12), 941 - 950.
   
Gebauer, H., Krempl, R., Fleisch, E., & Friedli, T. (2008). Innovation of product-related services. Managing Service Quality, 18(4), 387 - 404.
   
Gebauer, H., Puetz, F., Seite, F., & Schönsleben, P. (2008). The impact of Chinese culture on the service contribution in European manufacturing companies. Int. J. Chinese Culture and Management, 1(3), 289–301.
   
Gebauer, H. (2008). Robust management policies for positioning pharmacies as healthcare service providers. European Management Journal, 26(3), 175-187.
   
Gebauer, H., Krempl, R., & Fleisch, E. (2008). Service development in traditional product manufacturing companies. European Journal of Innovation Management, 11(2), 219-240.
   
Gebauer, H., Krempl, R., & Fleisch, E. (2008). Exploring the Effect of Cognitive Bias on Customer Support Services. Creativity and Innovation Management, 17(1), 58-70.
   
Gebauer, H., Wang, C., Lin, J., Puetz, F., & Fischer, T. (2008). Exploring Maintenance Strategies in Chinese Product-Manufacturing Companies. Management Research News.
   
Gebauer, H., & Wang, C. (2007). 制造企业服务业务开发中认知及行为因素研究. Industrial Technology & Economy, 26(9), 59-63.
   
Gebauer, H., & von Zedtwitz, M. (2007). Differences in orientations between Western European and Chinese service organizations. Asia Pacific Journal of Marketing and Logistics, 19(4), 363-379.
   
Gebauer, H. (2007). An Investigation of Antecedents for the Development of Customer Support Services in Manufacturing Companies. Journal of Business-to-Business Marketing, 14(3), 59-96.
   
Gebauer, H., & Fleisch, E. (2007). Managing sustainable service improvements in manufacturing companies. Kybernetes: the international journal of systems & cybernetics, 36(5/6), 583-595.
   
Gebauer, H. (2007). The logic for increasing service revenue in product manufacturing companies. International Journal of Services and Operations Management, 3(4), 394 - 410.
   
Gebauer, H., & Fleisch, E. (2007). An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue. Industrial Marketing Management, 36(4), 337 – 348.
   
Gebauer, H., & Puetz, F. (2007). The impact of service offerings on service-related performance outcomes. International Journal of Services Technology and Management, 8(2/3), 123-138.
   
Gebauer, H., Wang, C., Beckenbauer, B., & Krempl, R. (2007). Business-to-business marketing as a key factor for increasing service revenue in China. Journal of Business & Industrial Marketing, 22(2), 126-137.
   
Gebauer, H. (2007). Extending the Service Business in China? Experience of Swiss Companies. Singapore Management Review, 29(1), 59-72.
   
Gebauer, H., & Bravo-Sanchez, C. (2007). Unanticipated side effects during the transition from products to services. European Union Review of Organizing(2), 1-26.
   
Gebauer, H., Friedli, T., & Fleisch, E. (2006). Success factors for achieving high service revenues in manufacturing companies. Benchmarking: An international Journal, 13(3), 374-386.
   
Gebauer, H. (2006). Entering the low-end markets: a new strategy for Swiss companies. The Journal of Business Strategy, 27(5), 23-31.
   
Gebauer, H., & Wang, C. (2006). 从生产者向客户方案提供者的转移. Chinese Journal of Management Science, 14(1), 69-75.
   
Gebauer, H., Fleisch, E., & Friedli, T. (2005). Overcoming the service paradox in manufacturing companies. European Management Journal, 23(1), 14-26.
   
Bravo-Sanchez, C., Gebauer, H., Zarnekow, R., & Brenner, W. (2005). Produkte aus der IT-Fabrik. Io New Management, 74(6), 14-18.
   
Friedli, T., & Gebauer, H. (2005). Behavioral Implications of the Transition Process from Products to Services. Journal of Business and Industrial Marketing, 20(2), 70-78.
   
Friedli, T., & Gebauer, H. (2003). Erfolgsfaktoren für ein professionelles Dienstleistungsmanagement in produzierenden Unternehmen. Industrie Management, 19(5), 74-77.
   
Friedli, T., Gebauer, H., & Dietrich, J. (2001). Verrechnung Industrieller Dienstleistungen. Schweizer Maschinenmarkt : Technische Fachzeitschrift(8), 37-41.
   
book
Fischer, T., Gebauer, H., & Fleisch, E. (2012). Service Business Development: Strategies for Value Creation in Manufacturing Firms. Cambridge, UK: Cambridge University Press. - ISBN 978-1-107-02245-4 (Hardback).
   
Friedli, T., Fleisch, E., Jaeger, F., & Gebauer, H. (2007). Industriestandort Schweiz - Gegenwart und Zukunft der Schweizer Industrie. Bern: Haupt. - ISBN 978-3-258-07181-7.
   
Schuh, G., Friedli, T., & Gebauer, H. (2004). Fit for Service: Industrie als Dienstleister. München: Hanser Verlag. - ISBN 3-446-22665-6.
   
book chapter
Fischer, T., Gebauer, H., Gustafsson, A., & Witell, L. (2009). Managerial recommendations for service innovations in different product-service systems. In Introduction to Product/Service-System Design (pp. 237-260): Springer.
   
Fischer, T., Gebauer, H., & Fleisch, E. (2009). Exploring value (co-)creation strategies in product-oriented companies from a service-dominant perspective. In QUIS 11 - Moving Forward With Service Quality (pp. 105-107): Ingolstadt School of Management. - ISBN 978-3-00-027342-1.
   
Gebauer, H. (2009). Service business in manufacturing companies - Identifying misconceptions and directing further research. In Quis 11 - Moving forward with service quality (pp. 130-139). Wolfsburg: Ingolstadt School of Management. - ISBN 978-3-00-027342-1.
   
Fischer, T., Gebauer, H., & Fleisch, E. (2008). Success factors for product and service strategy configurations in manufacturing companies. In New horizons for the role and production of services (pp. 32-33). Stuttgart: Mediendienstleistungen des Fraunhofer Informationszentrum IRB.
   
Gebauer, H., Krempl, R., & Fleisch, E. (2007). Erfolgsfaktoren der Dienstleistungsentwicklung in technologieorientierten Unternehmen. In Marxt, C. (Eds.), Business Excellence in technologieorientierten Unternehmen (pp. 119-129). Berlin: Springer. - ISBN 978-3-540-73880-0.
   
Gebauer, H. (2007). An investigation of antecedents for the transition from products to services. In Managing Magical Services (pp. 134-143): University of Central Florida.
   
Puetz, F., Gebauer, H., & Fleisch, E. (2007). How to organize your service business: integrated or separated?. In Managing Magical Services (pp. 302-311): The Rosen College of Hospitality Management.
   
Krempl, R., Gebauer, H., & Fleisch, E. (2007). Service development in product-oriented companies: how to innovate product-related services. In QUIS 10: managing magical services: proceedings of a conference held in Orlando, Florida, USA, June 14-17, 2007 (pp. 203-211). Orlando: University of Central Florida, Rosen College of Hospitality Management. - ISBN 9780615144139.
   
Gebauer, H., Beckenbauer, B., & Fleisch, E. (2004). How to innovate customer support services in manufacturing firms?. In Edvardsson, B., Gustafsson, A., Brown, S., & Johnston, R. (Eds.), Service Excellence in Management: Interdisciplinary Contributions (pp. 397-406). Karlstad: Karlstad University Press.
   
conference paper
Gebauer, H., Enquist, B., & Johnson, M. (2010). Application of social construction on value creation in public transit services. In Service imperatives in the new economy, pp.12. Mauritius: Faculty of Law and Management.
   
Paiola, M., Saccani, N., & Gebauer, H. (2010). The Servitization of Manufacturing Firms: Four strategic approaches. In Managing Operations in Service Economies, pp.5. Brüssel: EurOMA Operations Management Association.
   
Gebauer, H., Johnson, M., & Enquist, B. (2010). A capability perspective at the formation of value networks in public transit services. In , pp.20. Chicago: AMA American Marketing Association.
   
Paiola, M., Gebauer, H., & Edvardsson, B. (2010). Capability perspective on service business development in small and medium suppliers. In , pp.20. Chicago: AMA American Marketing Association.
   
von Watzdorf, S., Staake, T., & Gebauer, H. (2010). Extending the scope of services in the insurance industry. In , pp.13. Chicago: American Marketing Association.
   
Andreassen, T. W., Gustafsson, A., & Gebauer, H. (2010). Co-production: A fair-weather syndrome?. In Marketing, Strategy, Economics, Operations & Human Resources, pp.1-20: IAE Aix-en-Provence.
   
Johnson, M., Gebauer, H., & Enquist, B. (2010). Value creation in public transit services. In , pp.1-20: IAE Aix-en-Provence.
   
Gebauer, H., Johnson, M., & Enquist, B. (2009). Enriching the Service-Dominant logic from a Value-in-Context perspective. In , pp.1: Frontiers in Services.
   
Fischer, T., Gebauer, H., & Fleisch, E. (2009). Exploring value (co-)creation strategies in product-oriented companies from a service-dominant perspective. In , pp.1.
   
Paiola, M., Gebauer, H., & Edvardsson, B. (2009). Service infusion in manufacturing: the case of small and medium enterprises. In .
   
Gebauer, H., & Kowalkowski, C. (2009). Customer-focused and service-focused orientation in organizational structures. In , pp.10. Bingley: Emerald.
   
Gebauer, H., Fischer, T., & Fleisch, E. (2008). Patterns of service strategy changes in manufacturing companies. In .
   
Puetz, F., Gebauer, H., & Fleisch, E. (2008). Organizational Design of International Service Business: How companies setup structures for worldwide success in service business. In New horizons for the role and production of services, pp.151. Stuttgart: Mediendienstleistungen des Frauenhofer Informationszentrum IRB. - ISBN 978-3-8167-7786-1.
   
Puetz, F., Gebauer, H., & Fleisch, E. (2008). Transition to Service - When organizational structures limit your service success. In .
   
Fischer, T., Gebauer, H., & Fleisch, E. (2008). Linking customer value drivers to product and service strategy configurations in product-manufacturing companies. In .
   
Puetz, F., Fischer, T., Wuttke, S., Gebauer, H., & Jones, L. (2007). Developing a gaming tool for improving service-related performance outcomes. In .
   
Puetz, F., & Gebauer, H. (2007). How to organize your service business: Integrated or separated?. In .
   
Bravo-Sanchez, C., Gebauer, H., & Fleisch, E. (2007). Exploring success factors for the development of incremental and innovative new IT services. In , pp.121-124. Florida: University of Central Florida, Rosen College of Hospitality Management.
   
Gebauer, H., & Rogelio, O. (2004). Determinants of sucessful development of service offerings by product manufacturers. In .
   
Gebauer, H. (2003). Transitioning from Product Manufacturers to Service Providers Based-on sustainable Service Improvements. In .
   
Gebauer, H. (2003). Applying Systems Thinking to the Transition from Product Manufacturers into Service Providers. In .
   
Gebauer, H. (2003). Simulation-based approach to understanding the dynamics of the transition from product manufacturer into service provider. In .
   
Gebauer, H. (2003). Simulating the transition from product manufacturer into service provider. In .
   
working report
Gebauer, H., Abramavicius, S., & Fischer, T. (2008). Swiss industrial companies in the Baltic States: ITEM-HSG.
   
Gebauer, H. (2005). Wachstum durch Dienstleistungen: Swissmem.
   
Gebauer, H., Beckenbauer, B., & Hildenbrand, K. (2004). Die Erfolgsgeschichte Proservice geht weiter: Arbeitsbericht. Arbeitspapier. St. Gallen: ITEM-HSG.
   
Fleisch, E., Geginat, J., Gebauer, H., Löser, B., & Beckenbauer, B. (2004). Verlagern oder nicht? - Die Zukunft der produzierenden Industrie in der Schweiz: Arbeitsbericht. Roland Berger Strategy Consultants / ITEM-HSG: Zürich / St. Gallen.
   
article
Gebauer, H., Benke, P., & Fleisch, E. (2008). Dienstleistungsstrategien in Investitionsgüterunternehmen. ZWF - Zeitschrift für wirtschaftlichen Fabrikbetrieb, 12, 865-869.
   
Gebauer, H., & Fischer, T. (2008). Chinas aufstrebende Unternehmen - eine ernste Herausforderung für die Wettbewerbsfähigkeit deutscher Unternehmen. Industrie Management, 6, 12-19.
   
Gebauer, H., Puetz, F., & Fleisch, E. (2008). Erfolg im Service durch adäquate Organisationsstruktur. Industrie Management, 5, 37-40.
   
Fischer, T., Gebauer, H., & Abramavicius, S. (2008). Das Baltikum: Neue Wege und Potenziale in Osteuropa. IO New Management, 5, 35-41.
   
Fischer, T., Gebauer, H., & Fleisch, E. (2008). Redefining product strategies in China: Overcoming barriers to enter the medium market segment. Strategic Direction, 5(24), 3-5.
   
Gebauer, H., Puetz, F., & Seite, F. (2008). Ausbau des Servicegeschäfts in China. Industrie Management, 1(24), 19-22.
   
Gebauer, H., Bravo-Sanchez, C., & Fleisch, E. (2008). Service strategies in product manufacturing companies. Business Strategy Series, 1(9), 21-29.
   
Gebauer, H., Fischer, T., Bravo-Sanchez, C., & Fleisch, E. (2007). Les tendances à l’internationalisation de la production, de la R&D et de la conception. La Vie économique: Revue de politique économique, 1/2, 19-22.
   
Gebauer, H., Fischer, T., Bravo-Sanchez, C., & Fleisch, E. (2007). Internationalisierungstendenzen in Produktion sowie F&E und Konstruktion. Die Volkswirtschaft, No. 1/2, 19-22.
   
Gebauer, H. (2007). Lösungsansätze zum Personalmanagement in chinesischen Serviceorganisationen. Zeitschrift für wirtschaftlichen Fabrikbetrieb(11/2007), 736 - 740.
   
Gebauer, H., Fischer, T., & Puetz, F. (2007). Service business in China. The Bridge - Journal of SwissCham China, 8.
   
Gebauer, H., Fischer, T., Puetz, F., & Fleisch, E. (2007). Internationale Konzerne müssen umdenken im chinesischen Markt. IO New Management, 10, 41-44.
   
Schnetzler, M., Gebauer, H., & Ammann, P. A. (2007). Dienstleistungen auf das Kernprodukt abstimmen. IO New Management, 10(75), 26-35.
   
Krempl, R., & Gebauer, H. (2007). Innovative Services sind gefragt. IO New Management, 10(75), 10-13.
   
 
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*citation format: APA 5