Lechner, ChristophChristophLechnerKreutzer, MarkusMarkusKreutzerAlbert, DanielDanielAlbertBoppel, MichaelMichaelBoppelOh, LyndonLyndonOhHempel, GlennGlennHempel2023-04-132023-04-132009https://www.alexandria.unisg.ch/handle/20.500.14171/77090A study carried out by the University of St.Gallen and KPMG shows that private banking in Switzerland faces fundamental change. However, in the view of 30 leading private banks, the sector has really only just begun to analyze the situation and not yet launched the process of making adjustments to their business strategy. Growth will occur primarily abroad and there is a question if enough Swiss banks in their current form are well positioned to take best advantage of this trend.enPrivate BankingBusiness Modelwork report