Too Much of a Good Thing? How Big Data Changes Managerial Decision Making in Marketing

Wortmann, ChristophChristophWortmannFischer, Peter MathiasPeter MathiasFischerReinecke, SvenSvenReinecke2023-04-132023-04-132016-05-24https://www.alexandria.unisg.ch/handle/20.500.14171/104345enToo Much of a Good Thing? How Big Data Changes Managerial Decision Making in Marketingconference paper