Capabilities for Market Segmentation: Theoretical Constructs, Measurement Scale Development and Empirical Validation

Sausen, KarstenKarstenSausenHerzog, WalterWalterHerzogTomczak, TorstenTorstenTomczakReinecke, SvenSvenReineckeEuropean Marketing Academy2023-04-132023-04-132005-05-25https://www.alexandria.unisg.ch/handle/20.500.14171/84765enCapabilities for Market Segmentation: Theoretical Constructs, Measurement Scale Development and Empirical Validationconference paper