How Companies Can Benefit from Interlinking External Crowds and Internal Employees

Mrass, VolkmarVolkmarMrassPeters, ChristophChristophPetersLeimeister, Jan MarcoJan MarcoLeimeister2023-04-132023-04-132021-03-01https://www.alexandria.unisg.ch/handle/20.500.14171/110604Based on insights from an engineering design project conducted by Airbus and Local Motors, we describe how companies can leverage hybrid working by interlinking external crowds and internal employees, to increase the agility, quality and speed of product development. We identify the benefits and risks of hybrid working and describe the different ways of interlinking external crowds and internal employees. Finally, we provide recommendations for company executives who want to explore the use of hybrid workingenAgilityAirbusCo-opetitionCrowdworking PlatformsExternal CrowdsHybrid Work OrganizationInternal EmployeesLocal MotorsProduct DevelopmentQualitySpeedTalent ManagementWork SystemsHow Companies Can Benefit from Interlinking External Crowds and Internal Employeesjournal article