New Insights in the Moderating Effect of Switching Costs on the Satisfaction-Loyalty Link

Rudolph, ThomasThomasRudolphNagengast, LianeLianeNagengastEvanschitzky, HeinerHeinerEvanschitzkyBlut, MarkusMarkusBlutArnold, Todd J.Scheer, Lisa K.2023-04-132023-04-132012-08-17https://www.alexandria.unisg.ch/handle/20.500.14171/91154enswitching costscustomers' behaviorcustomers' loyaltyNew Insights in the Moderating Effect of Switching Costs on the Satisfaction-Loyalty Linkconference paper