Live in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes

Boller, DanielDanielBollerSchlager, TobiasTobiasSchlagerFranke, NikolausNikolausFrankeHerrmann, AndreasAndreasHerrmann2023-04-132023-04-132016-10-27https://www.alexandria.unisg.ch/handle/20.500.14171/103776enLive in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processesconference speech