Amplifying uncertainty: Escaping the lemming’s principle – Perception and reasoning capabilities in strategic decisions to deviate from the main field of competitors

Alpers, IsabelIsabelAlpers2023-05-022023-05-02https://www.alexandria.unisg.ch/handle/20.500.14171/116528enAmplifying uncertainty: Escaping the lemming’s principle – Perception and reasoning capabilities in strategic decisions to deviate from the main field of competitorsforthcoming