Marketing control in international HQs-subsidiary working relationships: The role of environmental uncertainty

Helm, RolandRolandHelmSchmitz, ChristianChristianSchmitzKreiter, SusanneSusanneKreiter2023-04-132023-04-132009https://www.alexandria.unisg.ch/handle/20.500.14171/76936deMarketing control in international HQs-subsidiary working relationships: The role of environmental uncertaintybook