Peters, NilsNilsPetersHofstetter, Joerg SJoerg SHofstetter2023-04-132023-04-132008-05-29https://www.alexandria.unisg.ch/handle/20.500.14171/78328enProactive sustainability strategiessupply chain strategyvoluntary sustainability initiativeinstitutional entrepreneurshipresource-based viewexplorative case studiesThe institutional diffusion of sustainable supply chain strategies: An explorative study on the interorganizational means of voluntary sustainability initiativesconference paper