Cumulus: the development of a loyalty card scheme

Rudolph, ThomasThomasRudolphBusch, SebastianSebastianBuschPhillips, C.Pruyn, A.Kestemont, M.2023-04-132023-04-132000https://www.alexandria.unisg.ch/handle/20.500.14171/74898enloyalty cardsretailingCumulus: the development of a loyalty card schemecase study