Exploitation, Exploration and Ambidexterity from a Marketing Perspective : The Impact of Business Strategies

Mühlmeier, SilkeSilkeMühlmeierMorhart, FelicitasFelicitasMorhartTomczak, TorstenTorstenTomczak2023-04-132023-04-132008-02-15https://www.alexandria.unisg.ch/handle/20.500.14171/78665enExploitation, Exploration and Ambidexterity from a Marketing Perspective : The Impact of Business Strategiesconference paper