Can Brand-Specific Transformational Leadership Be Learned? A Field Experiment

Morhart, FelicitasFelicitasMorhartHerzog, WalterWalterHerzogJenewein, WolfgangWolfgangJenewein2023-04-132023-04-132008-08-11https://www.alexandria.unisg.ch/handle/20.500.14171/77986enLeadershipCorporate BrandingField ExperimentCan Brand-Specific Transformational Leadership Be Learned? A Field Experimentconference paper