Customer Regain Management in E-Business: Processes and Measures

Helfert, MarkusMarkusHelfertHerrmann, ClemensClemensHerrmannZellner, GregorGregorZellner2023-04-132023-04-132003https://www.alexandria.unisg.ch/handle/20.500.14171/70305enCustomer Relationship ManagementKundenbindungKundenrückgewinnungProzesse im BeziehungsmanagementCustomer Regain Management in E-Business: Processes and Measuresbook section