Building a better Product: How Conjoint Analysis helped a Machine Manufacturer to really understand the Voice of its Customers, Part II

Herrmann, AndreasAndreasHerrmannSchmidt-Gallas, DirkDirkSchmidt-GallasSahm, J.J.Sahm2023-04-132023-04-131999https://www.alexandria.unisg.ch/handle/20.500.14171/60280enBuilding a better Product: How Conjoint Analysis helped a Machine Manufacturer to really understand the Voice of its Customers, Part IIjournal article