Brexendorf, TimTimBrexendorfMühlmeier, SilkeSilkeMühlmeierTomczak, TorstenTorstenTomczak2023-04-132023-04-132008-04-15https://www.alexandria.unisg.ch/handle/20.500.14171/78463enThe impact of interpersonal communication on brand loyaltyconference paper