Zellweger, ThomasThomasZellwegerKellermanns, Franz W.Franz W.KellermannsChrisman, James J.James J.ChrismanChua, Jess H.Jess H.Chua2023-04-132023-04-132009-04-24https://www.alexandria.unisg.ch/handle/20.500.14171/76188Based on the contentions of prospect theory that ownership endows possessions with a value premium, this study provides evidence that socioemotional value in family firms influences the monetary value attached to the firm by family owners. Ability to measure socioemotional value is a critical step toward establishing that it has a direct instead of an imputed link to family firm behavior. The results from two different samples of family firm owner-CEOs show that the socioemotional values for their firms increase with their desires for transgenerational sustainability, a distinctive socioemotional attribute of family firm ownership.enSocioemotional wealthfamily businessemotional valueconference paper